In 2008 he released his version in French, German and Spanish to fuel its expansion outside the United States, since its users are concentrated in the United States, Canada and Britain. Most users in Latin America, from Colombia, surpassing most populous countries such as Mexico, Brazil and Argentina.

Facebook is competing for open space between successful companies like Google and MySpace, so faces big challenges to grow and develop. One strategy has been opened Zuckerberg Facebook platform to other developers.
The economic proposal is to build something on Facebook who will keep the money generated by advertising or transactions. Most importantly, is the virtual dimension of the system: "When a friend adds an application on your page and in your profile. Clicking leads to the application and to interact directly with it." All friends see the choice and consider it a vote which encourages them to try them too. This is demonstrated further facts. Within 10 days of launch, the number of available applications had grown from 85 to over 300. iLike, the most popular, with a thousand subscribers began the morning after the launch. Two days were 300,000. Earn now 200.000 subscribers per day and its presence in Facebook surpassed the original site.

Facebook aims to become something like an operating system. The "social operating system of the Web" as even declared Mark Zuckerberg the founder.
Hadi Partovi, President of iLike (music sharing site) states that "in the history of computing, created personal computer, then Windows, then the Web and now the Facebook platform."

In Facebook information is filtered by friends and networks. The model does not rely on a search engine, but on social networks.
Almost anyone with basic computer knowledge can access this world of virtual communities.

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